As Dutch chess goes from strength to strength this week, another powerhouse from the Netherlands is about to get even stronger.

New In Chess, the highly-respected publication born in the low countries, is coming on board with the Play Magnus Group.

The magazine, read by club players in 116 nations around the world, is the flagship brand produced by the Interchess BV publishing group, which has been acquired by PMG.

It is another expansion of PMG, the company founded by World Chess Champion Magnus Carlsen in 2013.

PMG, which launched the Play Magnus suite of chess apps, has already brought chess24 and training site Chessable into its stable and last year added the online coaching platform CoChess. Most recently it bought US-based iChess.net.

Carlsen, who has been a subscriber to New In Chess for more than 20 years, said:

Bringing New In Chess into the Group is a special moment to me as I have always looked forward to reviewing the game notes of my fellow grandmasters and studying the historical gems published in New In Chess magazines.

He added: “I have known the team since early on in my career and am glad that Play Magnus Group will continue the New In Chess legacy and inspire young players of the game for years to come.”

Celebrated chess works

New In Chess has built a world-class library of chess content comprising books, ebooks, digital subscriptions, and magazines.

New In Chess has published over 200 titles, including best-sellers such as 100 Endgames You Must Know and Game Changer. It has regular contributions from all the world’s best players including Carlsen, Fabiano Caruana, Anish Giri, Vladimir Kramnik and Vishy Anand.

The company also publishes the iconic New In Chess Yearbook, which is highly regarded by chess enthusiasts around the world.

In recent years, New In Chess has worked closely with Chessable and was one of the first and biggest publishers to see the value of bringing their content to Chessable’s e-learning platform.

Game Changer, which examines the impact of AI in chess, and 100 Endgames You Must Know are among the titles which have been updated and digitized for Chessable users.

Ian Nepomniachtchi will be the next super-GM to try out the 100 Endgames You Must Know test, this Thursday at 20:00 CET

With this acquisition, Play Magnus Group secures the long-term rights to digitize New In Chess’ expansive library built over the past decades.

Andreas Thome, CEO of Play Magnus Group, said: “New In Chess has published some of the most celebrated works in chess, which has resulted in them being one of the top publishers on the Chessable platform.

To date, New In Chess has published more titles than any individual publisher or content creator. By becoming part of the same company, we see even more opportunities in digitizing titles and continuing to bring high-quality content to our users.

Allard Hoogland, president and owner of New In Chess, said: “We are proud of the company we have built and believe that becoming part of Play Magnus Group will mean that our content and titles will reach more chess fans and learners around the world as Chessable continues to grow.

“The chess industry is undergoing significant development and it has been important for us to find the right partners moving forward. Our readers in 116 countries will appreciate that our New In Chess magazine will continue to retain full editorial freedom. We are excited to enter the next chapter of our journey with Play Magnus Group.”


Chess Mentor

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